A typical agency week. Tune every row to your shop.
How we worked this out
Two layers. You supply the hours your team spends now (that part is yours, not ours). We estimate how much of each task a sensible AI setup hands back, drawn from published field and controlled studies and discounted to conservative real-world levels. Cited rows name their study; rows marked with an asterisk are conservative estimates with no specific study behind them. Every figure is the low end, so the headline under-promises by design.*
| Task | AI handles | Time it saves | Basis |
|---|---|---|---|
| Campaign content & copy | 50% | 32% | Ad copy, captions and first-draft blog; you steer and approve. [Noy & Zhang, Science 2023] |
| Client reporting & dashboards | 45% | 36% | Pulling numbers into client-ready reports. [BCG/Harvard 2023] |
| Pitches, proposals & decks | 45% | 31% | Structure, first-pass copy and research; strategy stays yours. [Noy & Zhang / BCG] |
| Social scheduling & replies | 45% | 31% | Drafting, scheduling and tier-one replies; brand voice supervised. [Noy & Zhang, Science 2023] |
| Email campaigns & client updates | 45% | 27% | Campaign drafts and status updates; a human reviews and sends. [Noy & Zhang, Science 2023] |
| Meeting notes & recaps | 50% | 30% | Transcribe, summarise and draft the follow-up email. [Noy & Zhang, Science 2023] |
* Tasks marked with an asterisk are conservative estimates with no specific study behind them, grounded in implementation experience and a task-by-task breakdown. The other figures draw on published research (Brynjolfsson, Li & Raymond, NBER w31161, a field study; Noy & Zhang, Science 2023; Dell'Acqua et al., BCG and Harvard), discounted from controlled task-level results to conservative real-world levels. Every figure is the low end, not a quote or a guarantee, and you can tune every row to your business.